Social Savvy Burglar

One thing we’re all guilty of is oversharing on social media - telling the world where we are and what we’re up to. In the hands of a burglar, that information could be dangerous. So we set out to teach one oversharing couple and the country a lesson. 
Director: Jeff Tremaine

Awards

Young Guns International, Gold
Cannes Lion Titanium, Silver
Cannes Lion, Bronze, Promo & Activation
Cannes Lion, Bronze, Media
Cannes Lion, Bronze, Direct
One Show Pencils, 2x Silver, Merit
D & AD Pencil, Graphite
ADC Awards, Bronze
AICP Next Award, Best in Show

Select Media Coverage

ABC NEWS - "Allstate's Mayhem Biggest Winner of College Bowl Games"
MASAHABLE - "Allstate's Mayhem Guy Sold Your Stolen Stuff On New Year's Day"
NEW YORK TIMES - "Allstate New Year's Multi Screen Campaign Plays With Convergence Culture"
WALL STREET JOURNAL - "Allstate's Sugar Bowl Ad Push Generates Online Buzz"
YAHOO - "Allstate's Mayhem Biggest Winner of College Bowl Games"
CNN - "Allstate Launches Aware Share Campaign - Encourages Americans To Share Wisely Online"
FORBES - "Who Won The Sugar Bowl? Allstate's Mayhem Sale"
ADAGE - "Allstate's Mayhem Is Back And He's Watching Your Social Media Profiles" 
DAILY MAIL UK - "Matt and Shannon Moskal Burgled For College Bowl Commercial"
CBS NEWS - "Mayhem At The Sugar Bowl - Live Sale Of Stolen Items"