Rudis Brand Show

In working with RUDIS, an online brand, we created an experiential activation that allows consumers to see everything that goes into a lasting legacy. We designed an immersive journey for the athletic brand that would celebrate its roots as a wrestling brand while also introducing a new customer base to its wide variety of athleisure. 

The modern aesthetic of the space pairs high quality materials with moments of grit and determination that enabled the brand to connect with its consumer at a deeper level. The yellow and black color palette, inspired by the RUDIS logo, was paired with bold and iconic messaging to create a unique and emotional experience. From the blood, sweat, and tears of training to the unseen rituals and daily habits, the RUDIS show helps you understand what the mind, body, heart, and soul go through in the demanding process of becoming the greatest you can be and to understand one thing: while everyone might not be a wrestler, everyone wrestles.

Awards

Addy, Silver, OOH + Ambient Media